Dick’s Sporting Goods had a soft opening Monday, according to local developer John Trezevant, who owns the Galleria I and II shopping centers.

Dick’s three-day grand opening celebration will run from Friday to Sunday from 8 a.m. to 9 p.m. each day.

A ribbon-cutting ceremony will be held at 4 p.m. today.

On Friday, the first 100 people in line will receive a free Reebok Play Dry T-shirt. Adults who are in line at 7:45 a.m. on Friday will get a chance to open the DICK’S Sporting Goods Gift Locker.

The Oxford store is the seventh Dick’s Sporting Goods in Mississippi.

Former college and pro running back, BenJarvus Green-Ellis, will make an in-store appearance from 12 p.m. to 2 p.m. on Sunday.

Free giveaways will be given to the first 100 shoppers on Saturday and Sunday.

Visit DICKS.com/Oxford or on Facebook for more details.

Read more about Dick’s opening and other new businesses opening their doors in Oxford in this Sunday’s EAGLE.