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Holli’s Sweet Tooth open again on the Oxford Square

An Oxford staple has returned to the Square.

Holli’s Sweet Tooth reopened this weekend at 265 North Lamar Blvd. under new ownership, just blocks from its previous location.

The store filled with sugary sweets closed back in April, so Oxonians Brad and Meghan Feltenstein and Jason and Cathy Lowe decided it had to reopen, and now customers can get their same sugar fixes with a couple extra additions.

“We just decided we didn’t want it to close, but she had given her lease up in the old location and this place just happened to conveniently pop open,” said Meghan Feltenstein, who will manage the location.

She said being between The Growler and High Point Coffee will be an opportunity for families to satisfy all cravings.

“I think we’ll have great success here. Even our Blue Bell rep that has come in thinks the location’s great,” she said. “For one, there’s seating out front, we have the covered breezeway, we’re in between the beer and the coffee — you can’t go wrong with that. Parents can get a beer or coffee and kids can get candy or ice cream. So I think that both of these entities are excited about us being here.”

The store has 10 employees and is open Monday through Saturday, 10 a.m. to 9 p.m.

Everything the original store had is still there, including the gumballs in the counter tops, but there are two big new additions. Dippin Dots and Pucker Powder, where kids can come in and make their own pixie sticks.

“The kids we’ve let peek in here got real excited,” Feltenstein said. “They’re fired up.”

Feltenstein said after teaching community college GED classes, she is ready to branch out and is eager to be in a happy candy shop.

“It’s just a fun place,” she said. “I’m excited about coming in every day to a fun, bright, happy place. I’m excited to have a place that if someone comes in unhappy, they always leave happy, regardless. That’s the goal, and I’ve told our staff that’s the goal every day because there’s going to be something in here that puts a smile on their face.”