Buried beneath prominent national headlines on the upcoming election and the now-concluded Olympics is the estimated $30 million in devastation caused by flooding in Louisiana.

Tens of thousands of homes destroyed. Residents stranded, many left homeless.

A state already struggling financially now tasked with picking up the pieces of the worst natural disaster to hit the nation since Superstorm Sandy.

The difference is there will likely be no benefit concert to help mend Louisiana as there was following Sandy.

No nationwide coverage to draw widespread attention to the fact that thousands of people are in need of the most basic of necessities.

The theories on why this is vary from the number of competing national news stories to the fact that the flooding has no name to keep it at top of mind among the general public.

No matter the reason, no matter the circumstances, we must focus on helping these flood victims any way we can.

To donate to the Red Cross, call 1-800-REDCROSS or text LAFLOODS to 90999 to donate $10.

There are also many Louisiana-based charities accepting donations. Check out our list.