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Ole Miss launches LiveSafe mobile app

By Christina Steube

University of Mississippi

The University of Mississippi has partnered with the mobile safety communications platform LiveSafe to offer Ole Miss students, faculty and staff a tool for real-time security communication.

The app, available for free download for iOS in the App Store and for Android on Google Play, will allow the campus community to report nonemergency tips including threats, disturbances, assaults, theft, stalking, suspicious activity, drug and alcohol abuse and traffic and parking issues, among others.

Users of the app can include a picture, video or audio clip when submitting their tip, which can be anonymous. Once someone reports a tip through the app, the appropriate department will respond based on the tip type.

A chat option is also available through the app to allow direct and immediate communication with on-campus resource officers.

“We want everyone to download the app immediately and begin using it as a personal safety tool,” said Brandi Hephner-LaBanc, vice chancellor for student affairs. “Additionally, community members are always encouraged to report concerns to the police or other appropriate authorities so swift action can be taken.”

Another feature of the app is called SafeWalk, which allows users to virtually walk their families and friends home using GPS-enabled location technology.

Ole Miss students tested the app last week, noting the safety benefits of the various aspects of the app.

“I used to live on campus and walk long distances at night by myself, so it’s really nice to know that I can have friends keep an eye on me and they can call someone if I can’t,” said Elizabeth Romary, a senior international studies and Spanish major from Hillsborough, North Carolina.

LiveSafe was founded nearly five years by a survivor of the 2007 shooting at Virginia Tech with the intent of fostering safe and secure campus environments. The app is used by more than 130 colleges and universities.

“LiveSafe is excited to partner with Ole Miss to take the important step of providing a groundbreaking safety and prevention tool for all students, faculty and staff,” LiveSafe CEO Carolyn Parent said. “Utilizing LiveSafe demonstrates Ole Miss’s commitment to safety and makes them a leader in the education market providing higher duty of care for their community.”

The university will use the app to send RebAlerts and safety information to the campus community.

UM also has launched a website called UMatter, which serves as a support site for students, faculty and staff to provide assistance to peers and colleagues who may be in distress. Through the website, individuals can report concerns or gain access to support for problems ranging from physical and mental health issues to financial hardships, and concerning behavioral issues and drug and alcohol abuse.

To view all available resources, visit http://umatter.olemiss.edu/.